I am so happy I bought the No Limits to compare and I returned the other PFD unused, and am pleased with our purchase of the No Limits. We bought a size XS/S, and it fits me well (female 125# and 5'2"). Easily adjustable to fit someone a little larger as well.
I like how it comes with 2 loops on the shoulders so I can clip a VHF marine radio or anything small and light such as a whistle. The loop straps are also lined with reflective tape (a big safety feature for nighttime visiblity). The zippered pockets allow me to store additional small items such as a pocket knife, line clippers, lighter. Unfortunately, it's also pretty tight. I do wish it was just an inch longer and wider. I can only store my smartphone in there without the weather-proof case it comes in.
Overall, I like it alot. In fact, I use it when I'm wade fishing as it carries my essentials much easier than a traditional wading belt. If it were happen to be lost or stolen, I would definitely buy it again.
One cool feature of the PFD is it came with a rescue whistle attached to it. I am also able clamp my gps onto the PFD so that when I flip our of the boat I won't lose it.