Easy to set up - takes about 10 minutes tops.
Not too heavy - I feel the average person would have no problem lugging this 50 yards to a drop in or for a portage.
VERY stable - The kind of waves you'd need to flip this thing would put you in the middle of the ocean.
Treads pretty straight - When inflated correctly I have no problem keeping it on track.
Looks nice - Not important but a plus.
Packs down into the bag easily - I rarely struggle to get it packed away.
Very durable - I have scraped hard against oyster beds in this and seen absolutely no damage. The material is rock solid.
Drying - Drying is a PAIN. The fabric inside likes to hold onto water and takes hours to dry out. This is the biggest downside to this particular kayak. Be prepared to have a drying strategy for it after a paddle.
Pricey - It's kind of expensive for an inflatable. Not overpriced but definitely a consideration.
Not very fast - It's not slow but it's wide nature does hinder it. Great boat for paddling downriver or on a lake. Maybe not the greatest for touring (and you'd probably want a hardshell for that anyhow).