We own 2 SUPS, a regular one, and this Hula 11 inflatable one. Obviously there are pros and cons to each, but let's talk about the Hula...
Overall, I'd say this is a good to very good inflatable. Not great, and definitely not top of the line, but a good value for the price (the really nice inflatables easily cost twice as much as this board). Once it's inflated, it's very stiff and very stable, great for beginners and more experienced paddlers. It has a 3-fin configuration and tracks OK, but definitely not as good as our non-inflatable (a Boga Classic). My biggest gripe is that on choppy water, the board flexes a little bit in the middle, reducing stability. I think that's due to the fact that it's only 4" thick. I've been on inflatables that are 5-6" thick, and they definitely retain their stiffness better in waves and chop.
The pump that came with the board is pretty nice, compared to some other bargain brands I've seen. It has a pressure gauge. The process of installing the fins and inflating the board is fairly simple, too. I also love the gear tie-down rings; I strung bungee cord between them and use it to store my drybag, sandals, water bottle, etc. when paddling. It also has rings to attach an optional seat back and use the board like a kayak, but I haven't done that.
I've also taken this down a few rivers, and it's nice not to worry about scratching up the paint if you hit a rock or tree stump. It's definitely not recommended for anything extreme, though; I wouldn't white water in it. But for lazy to moderate rivers, you can have fun on it.
-Great value for price.
-Packs down flat for easy transport
-At only 4" thick, can have too much flex in choppy water
-Tracking isn't great, just OK
I've used this mainly on lakes/flatwater, though I've done some river cruising as well.