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I usually have to fight them to put it on but this is the first PFD my kids like to wear! Believe it or not, comfort IS important to my tiny humans and yes they want cool colors and don't like dorky yellow either. MTI hit the nail on the head with their BOB PFD. They dig wearing them, I dig the BOB PFD because I know they are safe and I also like the grab handle so I can snatch them when mothering needs to happen. Nuf said.