I bought myself the Eddy-flex pfd about 4 years ago now because I needed a kayaking pfd and it came in pink. Yes, at the time colour and price point were my two deciding factors. I do not regret my decision one bit. It has become my go to pfd for everything, not just paddling.
The pocket is big enough to carry a couple granola bars and a small flashlight. It's adjustable enough to go from wearing it over sweatshirts and jackets to nothing but a bathing-suit with ease. The back padding is thin at the back so it doesn't interfere with higher backed seats. And for female paddlers it's not too tight in the chest.
Overall, two thumbs up.
