Red Paddle Co started in 2008 as a germ of an idea. Paddleboarding was just getting going, and we had this crazy idea that it could be made better with inflatable boards. People thought this was a bit strange. Surely you could never make the boards stiff enough to get the kind of performance you’d expect from a hard board? You’d just end up with a lilo, all bendy in the middle, right? Over time, we’ve dispelled the doubts, and those people have come round. They’ve been quite nice about it, really. From the beginning we’ve had a two-fold mantra: We believe riding an inflatable board shouldn’t be a compromise. We make boards that deliver an authentic paddleboarding experience.