Shaping boards is a way of life for John Amundson; starting in Southern California in his teens, and then continuing as he made the move to the North Shore of Oahu over 25 years ago. John has shaped everything from surfboards, prone paddleboards, tow-in boards, kiteboards, and now stand up paddleboards. Years of hand-shaping experience grants John a solid base for transitioning to the modern medium of computer designing, and shaping machines. John's ever evolving design innovations and contributions to the sport cannot be denied. Early on he learned that paddlers come in all shapes and sizes, with various skill levels and paddling in different conditions. He strives to build a board for everyone, a board that fits them, and he does this through countless prototypes and test sessions. Our goal is to create versatile boards so you can enjoy your time on the water with great gear, and keep coming back for more.