Having the versatility of an inflatable SUP appealed to me because the ease to transport and store was what I needed. Having two hard BIC SUP's already I was running out of room and ability to transport more boards when several of my family wanted to board. To me BIC means affordable quality and above average performance. Being used to my BIC Ace TEC wings I was not sure how I would feel on the inflatables. Of course there is a difference in feel but I found the inflatables to be just fine for an enjoyable time on the many lakes I paddle on in the Adirondack Mountains in Upstate NY. The heavy duty back pack, the pump and the 'board' itself are well made and I expect many seasons of service and fun from them. A great choice if a person is looking for the advantages of inflatable SUP's.